Demand Generation

Location: Pune, Mumbai, Hyderabad

Total exp: 1-5 Years

Key Skills: Lead generation, Lead Prospecting, Lead Qualification, Cold-calling.

Job Description

Business Development (Demand Gen) Location: Hyderabad or Mumbai Job Description: The Demand Generation resource is responsible for developing, executing and measuring all lead generation campaigns for the Banking, Financial Services and Insurance industry and to drive qualified leads into the pipeline, focuses on brand awareness and product education at the top of the funnel. Roles & Responsibilities:
  • Lead Generation.
  • Outbound cold calling / follow-up calling.
  • Send out cold emails / follow-up emails.
  • Interact with Decision Makers (CxO’s, VP, HoD etc.).
  • Identify relevant prospective customer using DG tools and resources.
  • Lead Nurturing and regular follow-ups through calling and emailing.
  • Develop a database of qualified leads through referrals, telephone canvassing, cold calling on business owners, direct mail, email, and networking on SMB and Key Accounts.
  • Collecting data of companies through online sources.
  • Outbound Process.
  • Fresher/Experience, graduate/undergraduate can apply.
  • Skills Required: Fresher will also do but with excellent communication skills and positive attitude.
  • Preferably one who has worked for the BFSI industry.
  • Required Good Communication Skill.
  • Good interpersonal skills and email writing skills.
  • Active Listener.
  • Required Good Convincing Skill.
  • Drive for results
Skills Needs
Lead Generation Must To have
Lead Prospecting Must To have
Lead Qualification Must To have
Outbound Marketing Good To have
Cold-calling Must To have
Email Marketing Good To have
Soft skills
Written and verbal communication Good To have
Scalability/Value Creation