Business Development (Demand Gen) Location: Pune or Mumbai Job Description: The Demand Generation resource is responsible for developing, executing and measuring all lead generation campaigns for Digital BPM Products and services and to drive qualified leads into the pipeline, focuses on brand awareness and product education at the top of the funnel. Roles & Responsibilities:

• Lead Generation.
• Outbound cold calling / follow-up calling.
• Send out cold emails / follow-up emails.
• Interact with Decision Makers (CxO’s, VP, HoD etc.).
• Identify relevant prospective customer using DG tools and resources.
• Lead Nurturing and regular follow-ups through calling and emailing.
• Develop a database of qualified leads through referrals, telephone canvassing, cold calling on business owners, direct mail, email, and networking on SMB and Key Accounts.
• Collecting data of companies through online sources.
• Outbound Process.
• Fresher/Experience, graduate/undergraduate can apply.

 

Skills	Needs
Technical/Functional
Lead Generation	Must To have
Lead Prospecting	Must To have
Lead Qualification	Must To have
Outbound Marketing	Good To have
Cold-calling	Must To have
Email Marketing	Good To have
Soft skills
Written and verbal communication	Good To have
Leadership/Strategic
Scalability/Value Creation