Digital Marketing specialist (DMS) would strive to increase the social media presence of company's brands and various affiliated initiatives through marketing campaigns. DMS is responsible to generate customer leads who can be offered one or more company's products and services. DMS adopts the contemporary DM strategies and methodologies in achieving the objectives. DMS is expected to extract and analyze data across multiple channels and implements strategies for improvements.

Associate level professionals are expected to perform the responsibility by taking support from experienced team member/leader
Responsibilities
• Analyze product/services portfolio of the company and determine the right DM strategies and methods to be adopted
• Define and execute digital marketing campaigns
• Provide analytical reporting of campaigns to stakeholders
• Mind the digital platforms for new customers arrival and align the product sales
· Content Creation and Marketing
· Brainstorm for new and creative ideas for DM campaigns
· Collaborate with website development to create marketing pages and keep improving on user experience
· Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
· Review/update content on website
· Analyze keywords across various types of content hosted on the web portal
· Plan and Create Social Media Posts
· Perform Website SEO
· Handle Social Media Accounts and publish the content using publishing tools
· Prepare presentations with Infographics Images for knowing the performance of the campaigns
· Write/Review blog post on blogger sites
· Daily Co-ordination with stakeholders for necessary actions related to DM