Your specific responsibilities would be as follows,
1. Understand strategy and Plan for campaigning, Digital SM and Roadshows for B2B and B2C
2. Implementation of the SM marketing campaigns
3. Implementation of Roadshows for diverse B2B customers
4. Perform analytics and measure effectiveness of marketing initiatives
5. Conduct surveys and analysis on value of our services perceived by existing and potential customers
Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
Design, build and maintain our social media presence
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
Identify trends and insights, and optimize spend and performance based on the insights
Brainstorm new and creative growth strategies
Plan, execute, and measure experiments and conversion tests
Collaborate with internal teams to create landing pages and optimize user experience
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
Instrument conversion points and optimize user funnels
Collaborate with agencies and other vendor partners
Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate