Job Title: Market Research Analyst

About the Role: The Market Research Analyst is an entry-level position within the Marketing function, based in Mumbai, Maharashtra. The role involves supporting business and marketing decisions through data collection, analysis, and reporting of market trends, consumer insights, and industry dynamics. Reporting to the Market Research or Insights Manager, the analyst will execute research activities, assist in data interpretation, and contribute to strategic insights, making it ideal for recent graduates or interns seeking to build a career in market intelligence and consumer analysis.

Key Responsibilities: Routine Execution - Conduct secondary research using online databases, reports, and public sources - Assist in primary research activities such as surveys, interviews, and questionnaires - Collect, organize, and maintain market, customer, and competitor data - Support data cleaning and preparation for analysis Coordination - Collaborate with internal teams (marketing, sales, product) to understand research needs - Coordinate with external research agencies or vendors - Support survey execution by liaising with respondents or panels Problem-Solving - Identify inconsistencies or gaps in data - Validate data accuracy and flag unreliable sources - Assist in basic data analysis to identify trends and patterns - Support interpretation of findings and highlight key insights Role Growth - Develop understanding of qualitative and quantitative research methodologies - Learn data analysis tools and techniques - Contribute to generating insights and recommendations - Build skills in designing research frameworks and questionnaires

Key Skills & Qualifications: - Bachelor's degree in Marketing, Business Administration, Economics, Statistics, or related fields; MBA preferred but not mandatory - 0–1 year of experience; internship or academic project experience advantageous - Basic understanding of market research concepts and methodologies - Proficiency in MS Excel (data handling, formulas, charts) - Familiarity with primary and secondary research techniques - Strong analytical, critical thinking, and attention to detail - Good communication and presentation skills - Ability to work systematically with data and meet deadlines - Basic knowledge of statistical concepts and data visualization tools (e.g., Power BI, Tableau) is a plus

Special Requirements: - Willingness to learn research methodologies and tools - Ability to handle routine data collection and reporting independently after training - Strong curiosity about consumer behavior and market trends - Effective time management and organizational skills - Familiarity with survey tools (e.g., Google Forms, SurveyMonkey) and online research databases - Entry-level role with scope for growth into senior research or strategy positions after demonstrated performance and experience