Job description
Roles and Responsibilities

Participate in forming effective paid search strategies & Launch and optimize various PPC campaigns
Oversee campaigns on platforms like Google AdWords, Youtube, Social, Native ads
Be involved in keyword selection and audience targeting
Monitor budget and adjust bids to gain better ROI & Track KPIs to assess performance and pinpoint issues
Produce reports for management (e.g. dashboards)
Write attractive and concise copy for adverts
Suggest and develop new campaigns across multiple channels. Maintain partnerships with PPC ad platforms and vendors
Keep abreast of PPC and SEM trends
Requirement

Proven experience as a PPC Manager from last 3-4 years
Experience in data analysis and reporting
Familiarity with multiple platforms (e.g. AdWords, Facebook/Linkedin, Google) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
Proficient in MS Office (particularly Excel)
Excellent communication skills & Analytical thinking with strong math skills