Job description

Roles and Responsibilities:

• Participate in forming effective paid search strategies & Launch and optimize various PPC campaigns Oversee campaigns on platforms like Google AdWords, Youtube, Social, Native ads Be involved in keyword selection and audience targeting Monitor budget and adjust bids to gain better ROI & Track KPIs to assess performance and pinpoint issues Produce reports for management (e.g. dashboards).
• Write attractive and concise copy for adverts Suggest and develop new campaigns across multiple channels.
• Maintain partnerships with PPC ad platforms and vendors Keep abreast of PPC and SEM trends.
• Requirement Proven experience as a PPC Manager from last 3-4 years.
• Experience in data analysis and reporting Familiarity with multiple platforms (e.g. AdWords, Facebook/Linkedin, Google) is preferred.
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.).
• Proficient in MS Office (particularly Excel).
• Excellent communication skills & Analytical thinking with strong math skills.

Skills Details

Technical/Functional

PPC

Must To have

Social media

Must To have

Google Analytics

Good To have

Advanced Google search

Good To have